I've been directing TVC's, music videos and documentaries for the last 10 years. Before that I'd been a producer and record business executive for Warner Brothers and Sire bouncing across the Atlantic between London and New York.

My passion for filmmaking and photography gradually developed to the point I was able to make it my fulltime profession and I've never looked back. Some of my work has achieved cult status already with Satyricon's video approaching nearly 3million views.



It was on a visit to Dubai on the cusp of 2000 to see my sister's family that I became intrigued by the Middle East. My father had caught the bug back in the 70's and fell in love with Oman and Kuwait while building the early motorway infrastructure. So it was no surprise I should follow in his footsteps, as he too was an enthusiastic photographer.

Spending more time in the region I started to shoot selective jobs in the UAE and Africa. It's now where I feel most at home and I'm excited to have shot my first campaign in Mumbai last year for Zain mobile phones. Working with a DOP from LA, 35mm film (what a luxury) and an amazing local production team, some who'd been on the Slum Dog Millionaire project. It was the most exciting shooting experience of my career so far.

2010 was a varied year with shoots for Yaris/ Al-Futtaim Group, Polycon and a collection of unique Sikh music mantras. I've also kept busy with various photographic shoots culminating in a Guardian photo prize in November.



So far 2011 has been amazing, I've been taken on by new Middle East photo agency Red&Gold, won the new "i" papers viral competition and been commissioned to shoot a photographic installation at Threshold, Europe's biggest indoor festival in Liverpool during Febuary. The Contemporary Urban Center in Liverpool have asked me to give a lecture covering my last 10 years in music video production and directing.



With a major commission in Dubai about to be signed off, Jersey shipping corporate completed and many more micro shoots in the pipeline I'm hoping for my busiest year yet.

John Hollingsworth